"So I think the fans feel a part of something because think about it, you're talking to the director, the lead actor and the composer of the movie on a nightly basis on this Web site, saying 'Okay, everyone print out 10 flyers and go to 10 different locations and convert 10 strangers." "Every single night myself and the creators are on the Web site - in the chat rooms talking to the fans, planning little stunts, figuring out what we can do as a grassroots effort to get the movie out there" says Bousman. It's meant that Bousman has had to turn to the Internet, which costs him nothing but his time.Ĭonnecting with the fans, generating a buzz, after the jump. And in an odd way, that's turned out to be a plus. (Duh: he's responsible for three of the five installments in the highly successful Saw franchise.)īut with Repo! The Genetic Opera, he essentially had no money to promote the film. When Darren Lynn Bousman makes a movie, he usually gets a marketing budget. He hopes Repo! The Genetic Opera will inspire a Rocky Horror-style cult.
Hands-on guy: Darren Lynn Bousman (foreground, with actress Alexa Vega) is putting personal time into the online marketing of his latest movie.
0 kommentar(er)
